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‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities

Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity?

‘Mom skincare’ — China’s maturing Gen X consumers give rise to new beauty opportunities
Gen X is a skincare and beauty-conscious generation, but the beauty industry in China offers it few options. How can beauty brands tap this opportunity? Image: Wushijia

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