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China’s Consumers Want ‘Lucky Luxury’

When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì.

China’s Consumers Want ‘Lucky Luxury’
Cultural insiders, such as the handbag guru known as Mr. Bags, have already leveraged this unique "meaning search" by creating products that the market adores. Photo: Mr. Bags official website

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