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China's Booming Fragrance Market Offers Plenty of Room For Newcomers

Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market.

China's Booming Fragrance Market Offers Plenty of Room For Newcomers
DTC fragrance label To Summer (观夏) launched three exclusive gift boxes celebrating Chinese New Year 2022. Photo: Courtesy of To Summer

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