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China's Booming Fragrance Market Offers Plenty of Room For Newcomers

Low awareness of fragrance in China means challenges and opportunities for newcomers to establish a foothold in the fast-growing market.

BeautyConsumer
China's Booming Fragrance Market Offers Plenty of Room For Newcomers
DTC fragrance label To Summer (观夏) launched three exclusive gift boxes celebrating Chinese New Year 2022. Photo: Courtesy of To Summer
Contents
  1. The following is an excerpt from Jing Daily’s insight report, “How Niche Fragrances Are Winning Over Young Chinese Consumers,” available for download  on our Reports page . This 25-page primer highlights China’s emerging niche fragrance market, one of the fastest-growing premium categories with plenty of untapped potential. Get your copy of the report  here .
  2. Get your copy of “How Niche Fragrances Are Winning Over Young Chinese Consumers” here .
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