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The Rise Of China’s ‘Uncle Stars’: How Middle-aged Men Are Taking The Spotlight

“Uncle stars” are regaining popularity and bypassing even young idols. Jing Daily decodes how brands can leverage these middle-aged sensations.

The Rise Of China’s ‘Uncle Stars’: How Middle-aged Men Are Taking The Spotlight
“Uncle stars” are regaining popularity and bypassing even young idols. Jing Daily decodes how brands can leverage these middle-aged sensations. Image: Weibo

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