China: This Week In Digital Luxury Marketing

Digital Marketing Campaigns Through February 15, 2013 A roundup of new and ongoing digital campaigns launched by luxury brands in China through February 15, 2013, featuring Givenchy Beauty, Lane Crawford, and Coach. Givenchy Beauty From February 8-14, Givenchy Beauty's official Sina Weibo page encouraged fans to write Valentine's Day love letters using the hashtag "#2.14喊出你的真爱#" ("2.14 speaking out your love"), with lucky users chosen to receive a 50 mL bottle of Givenchy Dahlia Noir perfume. Jeep For the "#寻找Jeep女神#" ("Looking for the Jeep muse") campaign, which ran from January 29 - February 14, Jeep asked participants to post their choice for the most inspiring face of Jeep and upload photos of their candidate for a chance to win special Jeep gifts. Female participants entering themselves as candidates also had the chance to win a professional photo shoot featuring a Jeep Rubicon. Lane Crawford From February 4-17, participants who register on the Lane Crawford China website have a chance to win a 2,000 yuan store credit. Participants can register once per day. Coach To celebrate Chinese New Year, followers of Coach's official WeChat account can download Good Luck wallpapers featuring one-word good luck messages by replying with their birth month.

China: This Week In Digital Luxury Marketing

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Published February 15, 2013

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China: This Week In Digital Luxury Marketing