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What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?

The number of short video app users in China surpassed 1 billion for the first time. How can brands capitalize on this medium?

What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?
The number of China’s short video app users surpassed one billion for the first time. How can brands capitalize on this medium? Image: Shutterstock

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