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China overtakes UK in soft power rankings for 1st time

The balance of soft power is shifting as AI, luxury, and cultural exports redefine global influence beyond traditional economic dominance.

China overtakes UK in soft power rankings for 1st time
A BYD Yangwang U9 car by Chinese car manufacturer BYD is on display at the Essen Motor Show in Essen, western Germany on December 4, 2024. Image: Getty images

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