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China’s demi-fine jewelry market: Thriving or losing its sheen?

Filling the gap between investment bling and fast fashion, global demi-fine jewelry brands initially won over China. But persistent post-pandemic headwinds are proving a challenge for some.

China’s demi-fine jewelry market: Thriving or losing its sheen?
Missoma has consistently launched new collections to coincide with Chinese New Year. Image: Missoma

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