China’s demi-fine jewelry market: Thriving or losing its sheen?
Filling the gap between investment bling and fast fashion, global demi-fine jewelry brands initially won over China. But persistent post-pandemic headwinds are proving a challenge for some.
Missoma has consistently launched new collections to coincide with Chinese New Year. Image: Missoma
Missoma has consistently launched new collections to coincide with Chinese New Year. Image: Missoma