Chinese Millennials Are No Longer Interested in Pure Gold Jewelry
China's domestic gold consumption is shrinking due to a demographic shift, in which emerging millennial consumers are losing interest in pure gold.
An example of a brand that is thriving with this trend is Hong Kong jewelry conglomerate Chow Tai Fook. Photo: Freer/Shutterstock.com
An example of a brand that is thriving with this trend is Hong Kong jewelry conglomerate Chow Tai Fook. Photo: Freer/Shutterstock.com