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Chinese Millennials Are No Longer Interested in Pure Gold Jewelry

China's domestic gold consumption is shrinking due to a demographic shift, in which emerging millennial consumers are losing interest in pure gold.

Chinese Millennials Are No Longer Interested in Pure Gold Jewelry
An example of a brand that is thriving with this trend is Hong Kong jewelry conglomerate Chow Tai Fook. Photo: Freer/Shutterstock.com

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