Straight from the Influencer’s Mouth: China Marketing Trends with Weibo Fashion Influencer Anny Lou
Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book.
Chinese social media influencer Anny Lou shared her thoughts on social media marketing. Photo: Official Weibo account
Chinese social media influencer Anny Lou shared her thoughts on social media marketing. Photo: Official Weibo account
Contents
- Douyin and Xiaohongshu have grown massively in popularity over the past year or so. Are you finding an audience on these platforms yet?
- Data shows that an influencer’s following size and their level of post engagement can have a negative correlation. That begs the question: How do you keep your influence personal while continuing to grow it?
- Many influencers and celebrities in China have turned to live streaming as a way of creating a more intimate, direct connection with their followers. Are you connecting to your fans via any video platforms?
- You said you prefer to collaborate with famous or well-respected brands. What would it take for you to work with a smaller, lesser-known brand?
- You receive numerous boxes of free products from brands every day. Is it hard to decide which ones to post about?
- Which fans of yours actually go out and try the new products you promote?
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