China Marketing Picks: Loewe’s 520 Brand Film, Seesaw’s Self-Collab, Calvin Klein’s Virtual Idols
A selection of recent China marketing efforts by LVMH-owned Spanish brand Loewe, specialty coffee pioneer Seesaw Coffee, and Calvin Klein.
Calvin Klein x CELIX virtual idol brand film. Image: Calvin Klein Weibo
Calvin Klein x CELIX virtual idol brand film. Image: Calvin Klein Weibo