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Despite NYFW Going Digital, Brands Struggled to Connect to China

The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between.

Despite NYFW Going Digital, Brands Struggled to Connect to China
At a scaled down schedule, many of this season's NYFW brands failed to connect with consumers in China despite the digital opportunities the event offered. Illustration: Haitong Zheng/Jing Daily.

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