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Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More

Chaumet, the premium jewelry brand owned by LVMH, has started to sell jewelry pieces on WeChat to wealthy Chinese consumers this week.

Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More
Chaumet, the premium jewelry brand owned by LVMH Moët Hennessy Louis Vuitton SE, started to sell jewelry pieces on WeChat to wealthy Chinese consumers. Courtesy photo

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