As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period.
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period.
Contents
- As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period as well as predictions for what comes next.
- CollaBrands
- CCI: How would you summarize the year in content-commerce?
- Steven Ekstract:
- Snapchat
- TikTok
- Disney+, AppleTV+, Peacock,
- HBOMax
- Netflix
- CCI: What are some of the key marketing lessons that companies should take from the Covid-19 pandemic?
- Ekstract:
- CCI: Content-commerce strategies like livestreaming e-commerce, brand collaborations, and brand-funded entertainment are becoming mainstream globally. For a brand just starting to look into content-commerce as an avenue to drive more revenue, how would you recommend they start?
- Ekstract:
- CCI: How has the world of licensing changed this year?
- Ekstract:
- Disney
- CCI: What companies do you find are doing the most effective job at leveraging brand licensing and why?
- Ekstract:
- Pizza Hut
- Kentucky Fried Chicken
- Dunkin Donuts
- McDonald’s
- CCI: What key trends are you closely watching in licensing for the year ahead?
- Ekstract:
- Oreo
- Recommended
- Dig Deeper