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Case Study: Shang Xia’s ‘Seeding Man’ Campaign Projects 'Made In China'-Chic

For the Hermès-owned Chinese luxury label's Paris boutique opening, digital agency Fred & Farid created a unique social media campaign aimed at proving that "made in China" can mean high quality.

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Case Study: Shang Xia’s ‘Seeding Man’ Campaign Projects 'Made In China'-Chic
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