Cartier China CEO Renaud Litré on Partnering With the Palace Museum and More
At the Résonances de Cartier exhibition in Shanghai, Litré discusses how the brand is positioned to respond to changing notions of luxury and romance.
I sat down with Cartier China CEO, Renaud Litré, the veteran to luxury business in China, looking for answers of decoding the evolving Chinese customers and what it means for Cartier.
I sat down with Cartier China CEO, Renaud Litré, the veteran to luxury business in China, looking for answers of decoding the evolving Chinese customers and what it means for Cartier.
Contents
- Cartier last held a jewelry exhibition in Shanghai in 2016. What are the biggest differences with this year’s show?
- How does Cartier cater differently to Chinese clients?
- Cartier’s recent documentary on restoring timepieces from the Forbidden City at
- the Cartier watchmaking factory in La Chaux-de-Fonds
- was a beautiful piece of storytelling. What's the thinking behind the project?
- Digital has been a large part of your career, and it’s an area where Cartier has been quite avant garde among luxury brands,
- being the first to open a boutique on WeChat. How does WeChat fit into Cartier’s China strategy?
- Some say ideas about romantic commitments are changing for the younger generation. For example, they value playfulness, honesty, and acceptance rather than the stability, security, and recognition that the older generation craves. How does this impact Cartier’s thinking on, for example, engagement rings?
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