Cartier CEO Cyrille Vigneron Asks What ‘Bold and Fearless’ Means Today
Vigneron has come up with new storytelling, taken up social responsibilities and adapted new strategies to meet customers’ changing needs.
On this page
- Despite the many ‘friends of the brand’, Cartier has never cast celebrities in ad campaigns until now. Why is that?
- How has storytelling evolved for Cartier?
- How do you make a luxury brand more inclusive but at the same time retain the high luxury luster?
- Cartier has initiated a series of cultural and social responsibility campaigns since you’ve been on board. Can you tell us about the motivations behind these campaigns?
- Cartier is one of the earliest international luxury brands to launch in China. Do you think there is potential to further your influence in the market?
- What’s the best lesson you learned during the luxury market slowdown, especially in China a couple of years ago?
- Who inspires you?
- Recommended
- Dig Deeper