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Can Tiffany’s New Face Fuel Its China Market?

Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection.

Can Tiffany’s New Face Fuel Its China Market?
Tiffany hopes the Jackson Yee's appointment will be their golden ticket with Chinese millennial and Gen Z shoppers. Photo: Courtesy of Tiffany & Co.

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