Can Tiffany’s New Face Fuel Its China Market?
Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection.
Tiffany hopes the Jackson Yee's appointment will be their golden ticket with Chinese millennial and Gen Z shoppers. Photo: Courtesy of Tiffany & Co.
Tiffany hopes the Jackson Yee's appointment will be their golden ticket with Chinese millennial and Gen Z shoppers. Photo: Courtesy of Tiffany & Co.