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Can Older Chinese Stars Save Luxury Brands?

“Call Me By Fire,” which features mature male celebrities, has become a popular reality show in China. But can these stars become luxury’s next saviors?

Can Older Chinese Stars Save Luxury Brands?
“Call Me By Fire,” which features mature male celebrities, has become a popular reality show in China. But can these stars become luxury’s next saviors? Photo: @披荆斩棘的哥哥官微 Weibo

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