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Burberry Pulls “Creepy” Chinese New Year Photos From WeChat Campaign After Online Backlash

Burberry quietly removed the family portrait images that caused online backlash, in its latest WeChat campaign in celebration of Chinese Lunar New Year.

Burberry Pulls “Creepy” Chinese New Year Photos From WeChat Campaign After Online Backlash
Here is how British high fashion has altered its Chinese Lunar New Year campaign message after its "creepy" family portrait photos met online backlash. Photo: Burberry/VCG/Jing Daily illustration.

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