Bryce Whitwam: An Insider's Take On Social Media Marketing
The Shanghai managing director of number one global digital network Wunderman talks to Jing Daily about the challenges and opportunities that come with digital marketing in China.
Wunderman Shanghai's "Evoque My Style" campaign for the Range Rover Evoque. (Wunderman Shanghai)
Wunderman Shanghai's "Evoque My Style" campaign for the Range Rover Evoque. (Wunderman Shanghai)
Contents
- "To Be Successful In China, You Have To Be Everywhere"
- How would you describe Wunderman’s role in China?
- Give us a sense of the advertising and marketing landscape in China. Why are social media and digital marketing so important?
- In terms of social media and digital marketing, what approaches work best in the Chinese market? How is China different from other countries in this regard?
- What are some of the common mistakes brands make when marketing to upscale Chinese consumers?
- What advice about social media and digital marketing would you give a company trying to break into the China luxury market?
- Tell us about one or two of your recent social media and digital marketing campaigns that were especially successful.
- What are some other social media and digital marketing campaigns you’ve come across lately that were especially effective—ones you wished you’d done?
- In your opinion, which global luxury brands have been most successful in their social media and digital marketing in China?
- How would you describe your dream client?
- Anything else you’d like to add?
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