Brownstone: A Sexy Cocktail Spot In Shanghai, Minus The Pretense
A stylish but unpretentious cocktail bar in Yongjia Road's Surpass Court, Brownstone is all about drinks and music, tastefully presented for Shanghai's non-nightclub set.
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- The Newest Venture By China Veteran Bob Boyce (blue frog, KABB)
- Jing Daily (JD): What made you want to open a cocktail bar, as your other ventures, blue frog and KABB, are restaurants? Did you notice a growing trend with those restaurants in terms of cocktails or drinks?
- Bob Boyce (BB)
- JD: Yeah, you can’t talk in clubs.
- BB
- JD: You said your customers prefer a more intimate setting - what type of customers are you talking about? Do you expect mostly foreigners or locals, or a mix of the two?
- BB
- JD: Do you see a difference in taste between Chinese guests and Western guests? Do they prefer different cocktails or different flavors?
- BB
- JD: Is there any localization on your drink menu? For instance, maybe some cocktails with Asian ingredients?
- BB
- JD: So how are you going to spend your time between Blue Frog, Kabb and Brownstone?
- BB
- JD: Do you take reservations?
- BB
- JD: It’s definitely a pain when you’re sitting down and someone’s standing up and you’re trying to talk to them. High chairs, low chairs.
- BB
- JD: So right now, how are you spreading the word about yourself? Are you using new media, social media?
- BB
- JD: Strong word of mouth.
- BB
- Brownstone
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