Breitling’s Vice President Talks New Smartphone-Connected Watch and China
Breitling Vice President Jean-Paul Girardin shares his thoughts on the company's newly launched Exospace B55 and what its smartwatch-like capabilities mean for the China market.
Contents
- This new watch is described as a “connected chronograph” rather than a smartwatch. In what ways is it similar to a smartwatch, and in what ways is it different?
- Why was now the right time to move into connected watch technology?
- How do you think it will be received in China?
- The company focuses on diving and aviation watches, so is it tracking the development of these industries in China?
- This watch is intended for aviation, but people often wear the brand with a suit. Does the company aim to market the watch to general consumers in addition to pilots?
- Is this particular new watch model going to be geared toward the average consumer in addition to traditional pilots as well?
- Since private aviation has had a slow start in China, are Chinese clients mainly those that don’t fly?
- The watch has some capabilities similar to the Apple Watch. Would you consider this a competitor to the Apple Watch?
- Breitling has one boutique in Shanghai. Are there plans for any more China expansion in the future? What are you seeing in terms of the Swiss watch slowdown in China and what do you plan for the future with that?
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