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Brand Zone and Beyond: Tips for Navigating China's Search and Social Platforms

At the recent LUISAVIAROMA 3rd Fashion & Technology Summit, Hannes Ben and Sissi Johnson discussed how tools like Brand Zone and "Fan Top Ads" can help luxury brands reach the right audiences in China.

Brand Zone and Beyond: Tips for Navigating China's Search and Social Platforms
Hannes Ben, Chief International Officer at Forward3D, shares the complexities of cross-border advertising in China at LUISAVIAROMA 3rd Fashion & Technology Summit alongside Sissi Johnson. (Courtesy Photo)

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