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Building Brand Resilience in an Era of Hyperconsciousness

What preemptive measures can brands build into their creative processes to help them avoid cultural pitfalls while staying true to their brand messages?

Building Brand Resilience in an Era of Hyperconsciousness
Fashion brands should tap into the power of their networks, including collaborative partners, influencers, and emerging creative talents, to deliver on a brand promise that moves past thorny cultural tensions and forward into energizing and effective creative alliances. Photo: Shutterstock

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