The Good Old Days: Why Nostalgia Amplifies Brand Collabs In China
One stand-out brand collaboration trend is the leveraging of familiar IPs from cartoons or national food brands that stir a sense of nostalgia.
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- Big in China: Brand Collaboration ,"
- the Jing guide to brand collaborations in China. Packed with revenue-generating strategies and interviews with leading designers, artists, and luxury decision-makers, this report is a must-read for anyone interested in leveraging one of China’s most influential marketing and retail trends.
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