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Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.

One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers.

FashionConsumer
Want Your Brand Collaboration To Stand Out In China? Get Nostalgic.
One stand-out trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen Zers. Photo: Loewe x Spirited Away
Contents
  1. The following is an excerpt from Jing Daily’s market report   Big in China: Brand Collaboration . Packed with detailed breakdowns of the top revenue-generating collaboration trends for brands, retailers, and more, the report is a must-read for anyone looking to attract China’s most influential luxury consumers. Get your copy today on our  Reports page .
  2. Get your copy of Big in China: Brand Collaboration today on our Reports page .
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