Bomoda Launches Mobile App Aimed At China’s Connected Fashionistas
The company's CEO and co-founder discusses why mobile is the "single most important platform" for fashion marketing in China.
Bomoda's new social sharing site. (Bomoda)
Bomoda's new social sharing site. (Bomoda)
Contents
- Can you give us an overview of the new mobile app that just came out?
- It became the #6 fashion app in China on its first day. What factors influenced its instant popularity?
- Your
- launch partners included Chinese fashion and design elites such as Wan Baobao , Vega Zaishi Wang , Wang Haizhen , and Yang Du . What factors were considered when choosing these KOLs as partners?
- How important is a strong mobile strategy for fashion marketing in China today?
- Bomoda is also rolling out a Pinterest-like social fashion platform—what are its main features and how do they fit in with the company’s overall marketing strategy?
- How do these platforms complement the company’s weekly newsletters?
- What are the main characteristics of a typical Bomoda fan?
- Bomoda also frequently partners with fashion magazines— Elle China is a partner on the mobile app, and you are the official partner of W in China. How are these partnerships beneficial to both companies?
- We’re hearing a lot of discussion nowadays about the rise of niche brands in China—has Bomoda noticed this trend and how is it responding to it?
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