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BMW's Fabricated ‘Ctrl Z Day’ Sparks Viral Sensation On Weibo

The automaker has officially proven that it's possible to harness the power of social media to invent a brand new holiday, which it recently did to promote its Z4 model in a popular campaign on the Chinese microblogging platform.

BMW's Fabricated ‘Ctrl Z Day’ Sparks Viral Sensation On Weibo

Published July 22, 2013

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