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Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?

Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts.

Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili has moved quickly to diversify revenue streams, but is it enough to boost share prices? Image: Shutterstock

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