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How Luxury Brands Can Tap Into Crowdfunding Success in China

Over 40,000 fans signed up to a crowdfunding scheme for Bilibili’s popular anime Link Click, breaking anime merchandise crowdfunding records in China.

How Luxury Brands Can Tap Into Crowdfunding Success in China
Over 40,000 fans signed up to a crowdfunding scheme for Bilibili’s popular anime Link Click (时光代理人), breaking previous anime merchandise crowdfunding records in China. Photo: Link Click's Weibo

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