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A tale of two cities: What divides middle-class consumer values in China?

Consumer behavior, life philosophy and values diverge between "emergent" and "traditional" Chinese cities, according to a new study by BCG.

A tale of two cities: What divides middle-class consumer values in China?
Consumer behavior, life philosophy and values diverge between "emergent" and "traditional" Chinese cities, according to a new study by BCG. Photo: Unsplash

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