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Size Doesn’t Matter: The Allure of Beauty Samples in China

The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products.

Size Doesn’t Matter: The Allure of Beauty Samples in China
The beauty industry has long relied on samples to hook customers, and China's young consumers want innovative ways to try out new products. Photo: Courtesy of Net-a-Porter

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