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Beauty brands now sell real products in Roblox. Will luxury follow?

E.L.F. Cosmetics and Roblox redefine the online shopping experience, Syky unveils new digital fashion drop, and Rtfkt's latest sneaker development falls flat.

Beauty brands now sell real products in Roblox. Will luxury follow?
E.L.F. Cosmetics' virtual Roblox destination is a hit among Gen Alpha. Image: Roblox

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