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Bally’s Strategy Drives Growth In China Despite COVID-19

Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this retail market.

Bally’s Strategy Drives Growth In China Despite COVID-19
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this dynamic retail market. Bally CEO, Nicolas Girotto. Photo: Jackson Frederick

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