Bally’s Strategy Drives Growth In China Despite COVID-19
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this retail market.
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this dynamic retail market. Bally CEO, Nicolas Girotto. Photo: Jackson Frederick
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this dynamic retail market. Bally CEO, Nicolas Girotto. Photo: Jackson Frederick
Contents
- Jing Daily : Firstly, after marking an unprecedented year, what does China mean to Bally in 2021?
- Nicolas Girotto:
- How has the COVID-19 outbreak challenged Bally?
- NG:
- Brick-and-mortar stores aren’t going anywhere, but has their role in Bally’s retail strategy changed since COVID-19?
- NG:
- So moving beyond the physical, how have the benefits of Bally’s partnership with Tmall played out over the last year specifically?
- NG:
- How does Bally approach the growing importance of KOLs and maintaining relationships with celebrities in China?
- NG:
- Finally, how has the lack of global travel in 2020 impacted Bally’s interactions with local clients?
- NG:
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