Bally’s Strategy Drives Growth In China Despite COVID-19
Increasing integrated shopping experiences is key to luxury fashion brand Bally’s China strategy. Jing Daily spoke to its CEO about this retail market.
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- Jing Daily : Firstly, after marking an unprecedented year, what does China mean to Bally in 2021?
- Nicolas Girotto:
- How has the COVID-19 outbreak challenged Bally?
- NG:
- Brick-and-mortar stores aren’t going anywhere, but has their role in Bally’s retail strategy changed since COVID-19?
- NG:
- So moving beyond the physical, how have the benefits of Bally’s partnership with Tmall played out over the last year specifically?
- NG:
- How does Bally approach the growing importance of KOLs and maintaining relationships with celebrities in China?
- NG:
- Finally, how has the lack of global travel in 2020 impacted Bally’s interactions with local clients?
- NG:
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