Skip to content
ProfilesBrandsTrendsReports中文FollowingIntel

LoginSubscribe to Pro

Baijiu Brands Turn Hopeful Eye Toward Overseas Chinese

Looking to recoup domestic revenues lost to Beijing’s ongoing anti-luxury crackdown, some makers of high-end baijiu are setting their sights on tourist and expat Chinese communities abroad.

RetailStrategy
Baijiu Brands Turn Hopeful Eye Toward Overseas Chinese
Diageo built up a stake in the owner of the Shui Jing Fang brand in 2011
Contents
  1. As Austerity Campaign Continues, Top Makers Launch Rollouts In Europe, Middle East
  2. Recommended
  3. Dig Deeper

Upgrade to Pro

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login