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- What inspired you to produce a book in English on baijiu ?
- How did you become a baijiu connoisseur?
- How can the book be useful to people hoping to make business connections in China?
- What are the flavor characteristics of a high-quality baijiu ?
- Why do you think baijiu is so misunderstood by foreigners?
- Many high-end baijiu brands have taken a major sales hit from the Chinese government’s campaign against lavish official banquets and official gifting. They’re adopting various strategies in response, such as trying to sell abroad or shifting down-market. What strategies do you think would work for these companies to boost sales again?
- What are your personal baijiu brand favorites?
- Recommended
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