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At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience

Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans.

At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Shanghai’s TX Huaihai has drawn independent brands and global names to offer Gen Z-focused shopping experiences that mix retail, culture, and entertainment. Photo: Courtesy TX Huaihai Youth Energy Center

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