At Shanghai’s TX Huaihai Mall, Tech Drives the Curated Shopping Experience
Imagine a shopping mall designed around a single target audience, offering a curated collection of stores handpicked by their fans.
Shanghai’s TX Huaihai has drawn independent brands and global names to offer Gen Z-focused shopping experiences that mix retail, culture, and entertainment. Photo: Courtesy TX Huaihai Youth Energy Center
Shanghai’s TX Huaihai has drawn independent brands and global names to offer Gen Z-focused shopping experiences that mix retail, culture, and entertainment. Photo: Courtesy TX Huaihai Youth Energy Center