Ask Hung Huang | Luxury E-Commerce in China Explained
For this week's Q&A column, Hung Huang answers readers' questions about what China's massive e-commerce boom means for luxury and fashion.
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- luxury pricing
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- Could you share some advice on how niche fashion brands from outside China that are too small to open their own physical or online stores can approach the China e-commerce market? Should they open stores on JD.com or Tmall (even running these can be expensive), or find a third party like a TP or multi-brand e-commerce platform to work with (in this case could they expect to sell wholesale, or on consignment)?
- -Timothy Coghlan, Chair, Australian Chamber of Commerce E-Commerce Working Group
- Why are some notable e-tailers going offline with brick and mortars? (AnyShopStyle, Fei Space, Taciturnli, etc.) I thought this was the e-commerce generation!
- -Anonymous
- How popular is beauty (from luxury skincare to cosmetics) as a category in China’s luxury e-commerce market or is the market largely offline? Do limited-edition, beauty boxes, and seasonal sets play as large a role as they do in the luxury e-tailer market here in the UK?
- -Joanne Bell (
- @DewGibbons
- )
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