Ask Hung Huang | Commercial Christmas in China
As Christmas decor invades luxury malls and hotels across China, Hung Huang explains what the holiday means for Chinese shoppers.
Christmas decor mixed with a Star Wars promotion at the iAPM mall in Shanghai, China on December 6, 2015. (Shutterstock)
Christmas decor mixed with a Star Wars promotion at the iAPM mall in Shanghai, China on December 6, 2015. (Shutterstock)
Contents
- accessible luxury
- Why are so many malls and stores in China decorated for Christmas even though it’s not traditionally a Chinese holiday?
- -Anonymous
- How popular is gift-giving for Christmas in China now and is it growing in popularity?
- -Anonymous
- What types of Christmas promotions and marketing activities are most effective in China?
- -Anonymous
- Recommended
- Dig Deeper