Ask Hung Huang | Accessible Luxury in the China Slowdown Era
As some "accessible luxury" brands geared toward the middle class defy China's slowdown, Hung Huang shares her thoughts on the future prospects for this segment.
(Facebook/Coach)
(Facebook/Coach)
Contents
- Chinese New Year travel shopping
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- As luxury sales slow in China, do you think the lower-priced “accessible luxury” segment brands such as Michael Kors have better future prospects than higher-end brands?
- -Anonymous
- Some “affordable luxury” brands such as Coach have been struggling with a sales slump in North America after being seen as too commonplace. Is this a risk in the China market?
- -Anonymous
- Although few foreign high-end luxury brands have opened shops on Tmall, many “accessible luxury” sectors like cosmetics and sunglasses are active on the platform. Is Tmall more appropriate for accessible luxury brands?
- -Anonymous
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