Try Now Buy Now: Armani Beauty Debuts Very First WeChat AR Mini Program
The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat.
For luxury brands that pride themselves in crafting physical experience, this technology can’t substitute the in-store try-on, but it is one short step closer to recreating that reality. Photo: Shutterstock.com
For luxury brands that pride themselves in crafting physical experience, this technology can’t substitute the in-store try-on, but it is one short step closer to recreating that reality. Photo: Shutterstock.com