Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant?
Fan Bingbing at Louis Vuitton's Paris Spring/Summer 2018 Fashion Show. Photo: VCG
Fan Bingbing at Louis Vuitton's Paris Spring/Summer 2018 Fashion Show. Photo: VCG