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Can Anti-KOL Guo Laoshi Help Luxury Brands In China?

The brash and unconventional KOL known as Guo Laoshi is trending amongst Gen Zers, but should luxury brands really consider working with her?

Can Anti-KOL Guo Laoshi Help Luxury Brands In China?
Guo Laoshi, known for her unique pronunciation of the Chinese word for kiwi, is trending on short video platforms like Kuaishou and Douyin. Source: Shutterstock

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