From Anti-aging To KOL Influence: 8 Chinese Beauty Myths Debunked
Latest research by Hot Pot China x The Future Laboratory shines light on misconceptions brands should be aware of to maximize engagement and steer clear of controversy.
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- 1. Chinese youth are rebelling against mainstream beauty standards.
- 2. Among Chinese women, aging worries emerge in middle age.
- 3. Appearing attractive to love interests drives makeup consumption.
- 4. Chinese consumers’ understanding of product ingredients is low.
- 5. Consumer values are the same in China as in the West.
- 6. Skin whitening is a strong consumer preference in China.
- 7. Male cosmetics is the next opportunity for brands looking at China.
- 8. KOL live-selling is the most influential shopping channel.
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