Andrea Buccellati: Chinese Consumers Are Students of Luxury
The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of.
On this page
- What sets Buccellati apart in the luxury jewelry market ?
- Why did you agree to the Gangtai deal, and how has the Buccellati brand been affected?
- How do Chinese consumers differ from their Western counterparts?
- The Lunar New Year arrives this week. What is Buccellati's approach to The Year of Dog special editions?
- Recommended
- Dig Deeper