Why the Chinese Market is Finally Right for InStyle China, According to Editor-in-Chief Jerri Ng
We spoke to Jerri Ng, editor-in-chief of the China edition of Time Inc.-owned InStyle magazine to see how she plans to run the publication in the digital era.
Jerri Ng, editor-in-chief of Instyle China. Photo: Courtesy Jerri Ng
Jerri Ng, editor-in-chief of Instyle China. Photo: Courtesy Jerri Ng
Contents
- In May, InStyle partnered with Modern Lady and was rebranded as InStyle China. What has changed since that merger?
- South China Morning Post attempted to start up InStyle in 2008, but it didn’t work. It was
- terminated in 2010. Why will it work this time around?
- Monthly versus weekly? When you merged did you consider going monthly like the US publication? In the digital age, it seems counterintuitive to be producing a print publication on a weekly schedule.
- What about your budgets? You must have to split your budget over four weeklies rather than having it for one publication.
- You mentioned luxury, and the different way people shop. I’m wondering if you’ve noticed any difference in what luxury means to people, over the past few years.
- Do you have a website?
- Self China recently announced that it’s moving exclusively to WeChat and shutting down its print publication. Does that kind of move seem like a viable one for a magazine to make?
- What about censorship? Harper’s Bazaar China’s WeChat account was shut down in May. Is that something that concerns you?
- They’re cracking down on virtual private networks. Is that something that you’re worried about?
- In one sentence, how would you describe InStyle China?
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