American Rag CEO Mark Werts: Chinese Consumers are 'Tired of All the Usual Brands'
With its first China store opening planned for the fall and a Chinese designer showcase in LA, the iconic California retailer goes full-speed ahead with its Asia expansion.
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- Can you explain how American Rag Cie started out and why it’s been able to reach the point where it is today?
- Where does your passion for jeans and “jeans culture” come from?
- Can you provide more information on your “shop-in-shop” project that brings Chinese designers and emerging talent to LA? How do you think this could potentially influence the Chinese market?
- How did American Rag develop its collaboration with Beijing fashion designer Chi Zhang?
- Given that American Rag Cie will enter the Chinese market this fall, can you give us more details on your expansion strategy for the next several years? Will your business model be the same as it is the West?
- What are the opportunities and challenges you see in bringing American Rag to China?
- How do you think the Chinese market will respond to the affordable luxury and premium brands sold by American Rag?
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