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How Tmall’s 'Pitch Fest' Leveled the Playing Field of Niche Beauty Brands

Double 11 has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants.

How Tmall’s 'Pitch Fest' Leveled the Playing Field of Niche Beauty Brands
Alibaba's 11.11 Tmall Shopping Festival has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants. Photo: Vegamour

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