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Alibaba’s Alitrip Rebrand Reveals Big Bet on Chinese Millennial Travelers

Alibaba Group is replacing its Alitrip brand with a new, hipper, brand that it hopes will appeal to Chinese millennial travelers.

Alibaba’s Alitrip Rebrand Reveals Big Bet on Chinese Millennial Travelers
Alitrip (left) is being replaced by Fliggy (right), a millennial-oriented travel brand.

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