Alibaba’s Alitrip Rebrand Reveals Big Bet on Chinese Millennial Travelers
Alibaba Group is replacing its Alitrip brand with a new, hipper, brand that it hopes will appeal to Chinese millennial travelers.
Alitrip (left) is being replaced by Fliggy (right), a millennial-oriented travel brand.
Alitrip (left) is being replaced by Fliggy (right), a millennial-oriented travel brand.